Design to cost

Design to cost

Product information

With Sandrine Olivencia, author of Build to Sell

Coach-led course

Are your investors pushing for growth and profitability while you're stuck trying to balance agility, bureaucracy, and cost control as the business scales? It’s exhausting when profitability goals feel out of reach, and you're unsure if your product can be sustainably funded. In today’s market, where investors demand early evidence of both growth and profitability, calculating product costs from the start and having a clear path to profit is essential.

This course provides that path. It goes beyond basic cost reduction and teaches you how to collaborate across teams to not only reduce costs but also increase customer value. Imagine designing a product that is both profitable and beloved by your customers—an offering that drives loyalty and success while keeping your business lean and innovative.

fr
Online

en
Online

690£590$790$790 per participant

  • Length: 5 hours per week x 2
  • Session start :  
  • Format: Online
  • Language: English
  • Number of participants: Minimum 10

Upon order, we will send you an email with the payment instructions. Please contact us for group rates or other specific needs. By submitting this form, you agree to the privacy policy.

Contact us
  • Skills you will acquire

    Develop a value-based pricing strategy: Align your product pricing with customer value to ensure both market competitiveness AND profitability.
    Master target costing techniques: Set a product target cost, calculate detailed costs of your whole product flow, and build a cost model to ensure profitability early on.
    Minimize product costs: Lead value enhancement efforts across the whole product flow with a cross-functional team to achieve the target cost.
  • Tools you will practice

    Target cost, product cost model, 7 waste model, value improvement board.
  • Who is it for

    Entrepreneurs, CEOs, product managers, CPOs, product marketers, or anyone who needs a clear strategy to manage product costs and drive profitability while maximizing customer value.
  • Self-paced learning

    Self-paced learning

    Learn at your own pace with our self-study materials, available online and offline 24/7.

  • Practical exercises on your own product

    Practical exercises on your own product

    Apply the techniques you learn directly to your own product, service, or business.

  • Expert guidance

    Expert guidance

    Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.

  • Community

    Community

    Join our community of like-minded professionals. You'll meet some of them during the group workshop!

Explore the program

  • Gain control over your product’s profitability by aligning costs with customer value. Identify key cost drivers and construct a tailored cost model to set the stage for sustainable growth and clear strategic focus.

  • You'll assess where you can optimize costs without sacrificing value. By the end, you’ll have a clear pricing and cost strategy that ensures profitability while maintaining the agility needed to innovate and grow sustainably.

Design to cost

Training format

Week 1: 1-hour group introduction. Kick off your learning journey with Sandrine, who will introduce key course concepts and set the stage for engaging with your fellow participants.

Weeks 1 & 2: 2.5 hours self-study + 30-min feedback. Access concise video lessons and quizzes to reinforce understanding, then apply what you've learned to your product. A Taktique coach will guide and provide tailored feedback.

Weeks 1 & 2: 1.5-hour remote group study. Join Sandrine and peers to share experiments, gain fresh insights, and receive direct feedback. Leave equipped with tools, examples, and a supportive community for ongoing growth.

They took our courses

“I've been grateful to have a chance to study the “Lean Product Strategy” bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”

Photo of Andrew Davis
Andrew Davis
CPO @ AutoRABIT, San Diego

“This learning program allowed my teams to better make the direct link between design and impact on the business”

Photo of Noémie Parker
Noémie Parker
CEO @ Theodo HealthTech, Paris

“Do you really want to start thinking like the CEO of your product? Then book your spot for the next session!”

Photo of Alexandre Brun
Alexandre Brun
Product Manager @ TheTribe, Nantes

Trusted by innovative startups, scaleups, and enterprises

Theodo GroupAutorabitBPI France Digital FactoryCGIARStation FIgnition ProgramOcusColoniesLivvResiVeygoThales

Meet our experts

We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.

  • Photo of Sandrine Olivencia

    Sandrine Olivencia

    Sandrine is a lean strategy expert and cofounder at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. With a strong focus on sustainable business growth and a deep background in lean management, she empowers CEOs and teams worldwide.

  • Photo of Flavian Hautbois

    Flavian Hautbois

    Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. He has extensive experience in technical and product leadership. He has led significant projects and teams in technology across various industries, focusing on lean principles and digital transformation.

  • Photo of Caroline Besnard

    Caroline Besnard

    Caroline is Taktique's experienced Chief Product Officer and co-author of Build to Sell, is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.

  • Photo of Claire Van de Voorde

    Claire Van de Voorde

    Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.

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Learn to prioritize impactful features to build memorable products.

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Learn to prioritize impactful features to build memorable products.

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With Sandrine Olivencia, author of Build to Sell

Learn to design emotionally resonant products beyond mere functionality.

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Coach-led course en

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With Sandrine Olivencia, author of Build to Sell

Discover the keys to creating products that resonate with customers and boost adoption.

Online

690£590$790$790 per participant

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Coach-led course fr

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With Sandrine Olivencia, author of Build to Sell

Master balancing growth and profitability with agile, cost-effective product design.

Online

690£590$790$790 per participant

The performance-based product
Coach-led course en

The performance-based product

With Sandrine Olivencia, author of Build to Sell

Learn to prioritize impactful features to build memorable products.

Online

690£590$790$790 per participant

Design to cost
Coach-led course en

Design to cost

With Sandrine Olivencia, author of Build to Sell

Master balancing growth and profitability with agile, cost-effective product design.

Online

690£590$790$790 per participant