Get ready to spark your innovation journey with Clayton Christensen’s game-changing "Jobs to Be Done" (JTBD) theory! This approach will help you uncover your true client segments based on their real goals, needs, and unique circumstances. Say goodbye to one-size-fits-all products and discover how to design tailored solutions that resonate. JTBD also reveals your true competitors and ideal positioning. Dive into the many "jobs" your customers are hiring your product for, unlocking fresh insights into their motivations and desires!

Immerse yourself in your customers' world. It's not enough to track competitors, analyze data, or brainstorm in isolation. To create impactful products, we need to dive deep into the customer's daily life, habits, and emotions. By using lean techniques, we can uncover how they truly interact with our products and understand what barriers might be preventing them from using them fully. This hands-on approach provides real, actionable insights that go beyond surface-level assumptions and data.

In this one-day workshop, you’ll apply your self-study of the past 2 weeks to uncover your clients' key preferences and create Job To Be Done interviews. You'll also gain fresh perspectives by hearing about the experiments and results of fellow participants. Engage in interactive discussions with the Build to Sell author to get direct feedback and valuable insights. You'll leave with practical tools, diverse real-world examples, and a connected community to help you continue refining your approach back with your team.