The performance-based product
Product information
A course with the Build to Sell authors.
- Are you constantly debating which features to prioritize, only to see your product fall flat with users?
- Are you frustrated that all your time and energy go into negotiating a product roadmap that doesn’t deliver the adoption you envisioned?
Chances are, you’re spreading your efforts too thin, chasing too many features and hoping for a silver bullet.
Instead, you need to focus on key product performances—those characteristics that build long-term client loyalty, and shift discussions from “what feature is next?” to “how do we improve this performance?”
This course helps you do just that. Imagine building a product that perfectly meets your clients' needs and also delivers a "wow" effect that makes it truly stand out. You’ll learn to bridge the gap between Product and Tech, sparking innovation and reigniting the creative energy of Day 1.
€1,160VAT exl.£1,000VAT exl.$1,200VAT exl.€1,160VAT exl. per participant
- Length: 5 hours of e-learning and 1 hour of coaching on your product
- Format: Online
- Language: English
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Skills you will acquire
- - Identify key client preferences: Uncover the non-negotiables that drive customer purchases and repeat business.
- - Define product success criteria: Translate customer preferences into clear performance targets that guide design and development, ensuring your product delivers the "wow" factor.
- - Prioritize product improvements: Learn to assess where your product meets or falls short of expectations, and compare with competitors to decide where to improve next.
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Tools you will practice
Key client preferences, client radar chart, critical performances and targets, and the "wow" effect with the Kano model. -
Is this course for you?
This course is based on the principles of Build to Sell and offers a practical and structured approach for entrepreneurs, CEOs, tech & product leaders, product managers, and anyone who wants to create memorable products and strengthen collaboration within their organization.
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Self-paced learning
Learn at your own pace with our self-study materials, available online and offline 24/7.
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Practical exercises on your own product
Apply the techniques you learn directly to your own product, service, or business.
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Expert guidance
Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.
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Community
You will join our community of passionate professionals.
Explore the program
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In week 1, you'll unearth your clients' stable preferences that drive their purchasing decisions. You'll assess how well your product or service aligns with client key preferences using a client radar chart, highlighting where you're meeting expectations and where you might be falling short. By comparing your product against competitors, you'll gain clarity on what to improve in your product and which direction to take next, ensuring your efforts are aligned with delivering real customer value, not just more features.
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In week 2, you’ll define how your product should behave to meet your clients' stable preferences. You’ll set clear performance targets that will guide design and development, ensuring every decision stays aligned with what your users value most. Finally, you’ll aim for a "wow effect"—a surprise that delights customers once all their preferences are met, elevating your product from good to unforgettable.
They took our courses
“I've been grateful to have a chance to study the "foundations of lean engineering" bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”
“This learning program allowed my teams to better make the direct link between design and impact on the business”
“Taktique helped us boost our customer NPS and conversion rate in less than a year by placing people at the heart of the transformation.”
“The group sessions were super cool and interesting. The questions from other members were a real plus for advancing our project. Really great!”
“Lean Engineering, more than just a method, is a mindset that has transformed the way we create value at the Digital Factory, thanks to the inspiring guidance of my coach Sandrine.”
“This course allowed me to master the art of the Concept Paper, a unique tool to understand my users' real problems and how to best solve them.”
“Do you really want to start thinking like the CEO of your product? Then don't wait any longer and book a seat!”
They trust us
Meet your mentors on this course
We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.
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Sandrine Olivencia
Sandrine is a cofounder and Chief Product Officer at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. Sandrine is a lean product engineering pioneer and an experienced executive coach. She partners with CEOs and their executive committee to build product-led companies wordlwide.
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Flavian Hautbois
Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. His experiences as a CTO have given him strong expertise in tech and product leadership. Flavian has led significant initiatives across various industries, with a focus on lean principles, radical quality, user empathy, and digital transformation.
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Caroline Besnard
Caroline is an experienced CPO and Product Coach in the digital field. She is also a partner of Taktique and co-author of Build to Sell. Caroline is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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Claire Van de Voorde
Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.
Discover our training program
Masterclass Chief Product Engineer
2 days
The 10 essential practices to bring a memorable product to life, with a Build to Sell author.
A practical workshop and fun challenges to capture customer preferences and align your team.
In Europe and UK, on site
€1,400£1,200$1,500€1,400 per participant
Masterclass Chief Product Engineer
2 days
The 10 essential practices to bring a memorable product to life, with a Build to Sell author.
A practical workshop and fun challenges to capture customer preferences and align your team.
In Europe and UK, on site
€1,400£1,200$1,500€1,400 per participant
The foundations of lean engineering
22 hours over 7 weeks
Learn the techniques of lean product design in 7 weeks, with the authors of Build to Sell.
Learn to make better product bets and bring your team and stakeholders on board.
€2,600£2,200$2,700€2,600 per participant
The foundations of lean engineering
22 hours over 7 weeks
Learn the techniques of lean product design in 7 weeks, with the authors of Build to Sell.
Learn to make better product bets and bring your team and stakeholders on board.
€2,600£2,200$2,700€2,600 per participant
The lean starter kit for product leaders
17 hours over 6 weeks
Regain control over your product delivery process and refocus team conversations on customer value.
No more scattered efforts, rushed features, and vague priorities. Build flow and clarity around what truly matters.
On site
€1,990£1,700$2,200$2,200 per participant
The lean starter kit for product leaders
17 hours over 6 weeks
Regain control over your product delivery process and refocus team conversations on customer value.
No more scattered efforts, rushed features, and vague priorities. Build flow and clarity around what truly matters.
On site
€1,990£1,700$2,200$2,200 per participant
The lean starter kit for product leaders
17 hours over 6 weeks
Regain control over your product delivery process and refocus team conversations on customer value.
No more scattered efforts, rushed features, and vague priorities. Build flow and clarity around what truly matters.
€1,990£1,700$2,200$2,200 per participant
The lean starter kit for product leaders
17 hours over 6 weeks
Regain control over your product delivery process and refocus team conversations on customer value.
No more scattered efforts, rushed features, and vague priorities. Build flow and clarity around what truly matters.
€1,990£1,700$2,200$2,200 per participant
The lean starter kit for tech leaders
17 hours over 6 weeks
Build autonomous, high-performing teams through lean practices. No micromanagement needed.
A steady delivery flow, cleaner code, and a team that moves fast. Earn trust from stakeholders.
On site
€1,990£1,700$2,200$2,200 per participant
The lean starter kit for tech leaders
17 hours over 6 weeks
Build autonomous, high-performing teams through lean practices. No micromanagement needed.
A steady delivery flow, cleaner code, and a team that moves fast. Earn trust from stakeholders.
On site
€1,990£1,700$2,200$2,200 per participant
The lean starter kit for tech leaders
17 hours over 6 weeks
Build autonomous, high-performing teams through lean practices. No micromanagement needed.
A steady delivery flow, cleaner code, and a team that moves fast. Earn trust from stakeholders.
€1,990£1,700$2,200$2,200 per participant
The lean starter kit for tech leaders
17 hours over 6 weeks
Build autonomous, high-performing teams through lean practices. No micromanagement needed.
A steady delivery flow, cleaner code, and a team that moves fast. Earn trust from stakeholders.
€1,990£1,700$2,200$2,200 per participant
