Design to cost
Product information
A course with the Build to Sell authors.
Are your investors pushing for growth and profitability while you're stuck trying to balance agility, bureaucracy, and cost control as the business scales?
It’s exhausting when profitability goals feel out of reach, and you're unsure if your product can be sustainably funded.
In today’s market, where investors demand early evidence of both growth and profitability, calculating product costs from the start and having a clear path to profit is essential.
This course provides that path. It goes beyond basic cost reduction and teaches you how to collaborate across teams to not only reduce costs but also increase customer value. Imagine designing a product that is both profitable and beloved by your customers—an offering that drives loyalty and success while keeping your business lean and innovative.
€580VAT exl.£500VAT exl.$600VAT exl.€580VAT exl. per participant
- Length: 3.5 hours of e-learning and 30 minutes of coaching on your product
- Format: Online
- Language: English
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Skills you will acquire
- - Master target costing techniques: Set a product target cost, calculate detailed costs of your whole product flow, and build a cost model to ensure profitability early on.
- - Minimize product costs: Lead value enhancement efforts across the whole product flow with a cross-functional team to achieve the target cost.
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Tools you will practice
Target cost, product cost model, 7 waste model, and team-based target costing activity. -
Is this course for you?
This course is based on the principles of Build to Sell and offers a practical and structured approach for entrepreneurs, CEOs, tech & product leaders, product managers, and anyone who wants to create memorable products and strengthen collaboration within their organization.
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Self-paced learning
Learn at your own pace with our self-study materials, available online and offline 24/7.
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Practical exercises on your own product
Apply the techniques you learn directly to your own product, service, or business.
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Expert guidance
Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.
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Community
You will join our community of passionate professionals.
Explore the program
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Gain control over your product’s profitability by aligning costs with customer value. Identify key cost drivers and construct a tailored cost model to set the stage for sustainable growth and clear strategic focus.
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You'll assess where you can optimize costs without sacrificing value. By the end, you’ll have a clear pricing and cost strategy that ensures profitability while maintaining the agility needed to innovate and grow sustainably.
They took our courses
“I've been grateful to have a chance to study the "foundations of lean engineering" bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”
“This learning program allowed my teams to better make the direct link between design and impact on the business”
“Taktique helped us boost our customer NPS and conversion rate in less than a year by placing people at the heart of the transformation.”
“The group sessions were super cool and interesting. The questions from other members were a real plus for advancing our project. Really great!”
“Lean Engineering, more than just a method, is a mindset that has transformed the way we create value at the Digital Factory, thanks to the inspiring guidance of my coach Sandrine.”
“This course allowed me to master the art of the Concept Paper, a unique tool to understand my users' real problems and how to best solve them.”
“Do you really want to start thinking like the CEO of your product? Then don't wait any longer and book a seat!”
They trust us
Meet your mentors on this course
We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.
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Sandrine Olivencia
Sandrine is a cofounder and Chief Product Officer at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. Sandrine is a lean product engineering pioneer and an experienced executive coach. She partners with CEOs and their executive committee to build product-led companies wordlwide.
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Flavian Hautbois
Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. His experiences as a CTO have given him strong expertise in tech and product leadership. Flavian has led significant initiatives across various industries, with a focus on lean principles, radical quality, user empathy, and digital transformation.
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Caroline Besnard
Caroline is an experienced CPO and Product Coach in the digital field. She is also a partner of Taktique and co-author of Build to Sell. Caroline is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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Claire Van de Voorde
Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.
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