Build To Sell Training

Validate your product strategy.

Understand customer value to come up with a great concept, and confirm customers’ preferences by regularly releasing new products to the market.

Build To Sell Training
This page is also available in French

Do you recognize yourself in one of these scenarios?

  • You want to validate a new product concept
  • You are an entrepreneur with a great business concept but haven’t quite found a market fit
  • You have a product that generates traction but you don’t know how to scale up
  • Your product has found its market but your organization has grown to a point where updating it has become slow and painful

If so, this training program will provide you with some good insights and practices to address the issues and doubts you may be having about your product (or service) and how to scale it. We talk about maintaining this connection even as your company scales up and your product evolves. We see how to develop teamwork in the product development process and increase product profitability to scale more durably.

We have been studying, using and teaching that model for years, and have adapted it to digital product and tech-enabled services with success. This training camp consists of 2 stand-alone but complementary courses.

This bootcamp is aimed at leaders and executives of start-ups, companies, product teams and tech teams. Cycle 1 focuses on validating your next (or current) concept before any costly development begins.

Over 8 weeks of self-study and group sessions, you will learn to:

🌟 Deeply understand customer value: Uncover rich insights into your customers’ world and the emotions you aim to engage. Develop competitive products that resonate deeply and hit the mark every time.
🔗 Merge emotion with engineering: Seamlessly bridge the gap between the customers’ world and the product engineering world. Master the art of transforming emotions into tangible, technical solutions.
💡 Make the right innovation bets: Adopt value and cost-based design principles to create products that not only keep pace with current trends but also drive profitability, ensuring sustained market success.

A group session with Sandrine and an external investor

Topics covered

  • The Chief Engineer
  • The product “takt”
  • The “Job To Be Done”
  • The client “gemba”
  • The product “trade-off”
  • The customer key customer preferences, critical performance criteria and “wow effect”
  • Value engineering and target cost
  • Distinguishing between legacy and heritage technologies, and between fixed and flexible technologies
  • The concept paper

Course length: 8 weeks. Can be spread over more weeks to lighten the load
Method: Reverse classrooms with e-learning and 4-hour group sessions every 4 weeks (online or in-person). Approximately 6 hours per week for 8 weeks (including personal work and group sessions).
Price: 1,900€ excl. VAT
Payment Options: possiblity to pay in 4 installments. Multiple financing options (France: Qualiopi, …)
Available in: English, French
Add-ons: dive even deeper with 2 hours, 4 hours, or 8 hours of dedicated coaching. Prices upon request.

Be in good company

The purpose of the program is to get off to a good start in lean product design and development, within a group that is also focusing on lean at the same time you are. Each person will practice in their own field. They’ll see how others are using the concepts in their environment, and share feedback from their own experiments with the group.

The quality of the group is a key element to favor exchange and progress fast. We carefully assemble people who will bring energy to the group so that everyone can learn faster together.

At the end of the course, you will join our Taktique alumni community so you can continue exchanging and learning together, in the field and in-person.

To encourage great debates, we keep classes small.
Register your interest below to ensure you don’t miss out on the next promotion.
📅 The next French promotion start on September 12 2024.
The next international promotion starts in Q3 2024.

For learners based in France, this course is certified by Qualiopi: up to 60% of the course can be financed.

Qualiopi logo

Contact us

Or, we would be happy to talk to you in person. Schedule a call ↗.

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