BUILD TO SELL

The Lean Secret to Crafting Irresistible Products

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Build to Sell book cover

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About the authors

This book has been 10 years in the making and is the brainchild of Sandrine Olivencia. It represents 30 years of her career condensed into a 400-page book, the first in a series.

Sandrine has been an executive coach for 15 years. She specializes in applying lean thinking to help startups and scale-ups grow rapidly yet respectfully. She co-authored The Lean Sensei ↗ with Michael Ballé (author of The Lean Strategy ↗), a book on working with and developing into a lean sensei, which earned a Shingo Prize.

Flavian and Caroline have worked in tech startups on leadership roles in product and engineering. Sandrine asked them to join to bring their experience and anecdotes.

The three authors have partnered and built the company Taktique.

Authors

Discover our Build to Sell training programs

Chief Product Engineer 101
Masterclass fr

Chief Product Engineer 101

With Sandrine Olivencia, author of Build to Sell

A practical workshop and creative challenges to capture customer preferences and align your team.

In person

1,190£990$1,2901,190

Paris, France

Chief Product Engineer 101
Masterclass en

Chief Product Engineer 101

With Sandrine Olivencia, author of Build to Sell

A practical workshop and creative challenges to capture customer preferences and align your team.

In person

1,190£990$1,2901,190

London, United Kingdom

The performance-based product
Coach-led course fr

The performance-based product

With Sandrine Olivencia, author of Build to Sell

Learn to prioritize impactful features to build memorable products.

Online

690£590$790$790

Chief Product Engineer 101
Masterclass fr

Chief Product Engineer 101

With Sandrine Olivencia, author of Build to Sell

A practical workshop and creative challenges to capture customer preferences and align your team.

In person

1,190£990$1,2901,190

Paris, France

Chief Product Engineer 101
Masterclass en

Chief Product Engineer 101

With Sandrine Olivencia, author of Build to Sell

A practical workshop and creative challenges to capture customer preferences and align your team.

Online

990£790$1,090$1,090

The performance-based product
Coach-led course en

The performance-based product

With Sandrine Olivencia, author of Build to Sell

Learn to prioritize impactful features to build memorable products.

Online

690£590$790$790

Emotion-centric design
Coach-led course fr

Emotion-centric design

With Sandrine Olivencia, author of Build to Sell

Learn to design emotionally resonant products beyond mere functionality.

Online

690£590$790$790

The performance-based product
Coach-led course fr

The performance-based product

With Sandrine Olivencia, author of Build to Sell

Learn to prioritize impactful features to build memorable products.

Online

690£590$790$790

Value-driven discovery
Coach-led course fr

Value-driven discovery

With Sandrine Olivencia, author of Build to Sell

Discover the keys to creating products that resonate with customers and boost adoption.

Online

690£590$790$790

Emotion-centric design
Coach-led course en

Emotion-centric design

With Sandrine Olivencia, author of Build to Sell

Learn to design emotionally resonant products beyond mere functionality.

Online

690£590$790$790

Value-driven discovery
Coach-led course en

Value-driven discovery

With Sandrine Olivencia, author of Build to Sell

Discover the keys to creating products that resonate with customers and boost adoption.

Online

690£590$790$790

Design to cost
Coach-led course fr

Design to cost

With Sandrine Olivencia, author of Build to Sell

Master balancing growth and profitability with agile, cost-effective product design.

Online

690£590$790$790

The performance-based product
Coach-led course en

The performance-based product

With Sandrine Olivencia, author of Build to Sell

Learn to prioritize impactful features to build memorable products.

Online

690£590$790$790

Design to cost
Coach-led course en

Design to cost

With Sandrine Olivencia, author of Build to Sell

Master balancing growth and profitability with agile, cost-effective product design.

Online

690£590$790$790